Branding, Design System, Band Strategy, Packaging Design
We redesigned the San Diego coffee company with a new look and feel. We created a custom typeface, James Text, to give the brand a sense of authenticity and boldness.
The material and colour blend together in this corporate design, which has an authentic taste and a simple, contemporary look. All the graphic elements have been designed to work flexibly and linearly in the corporate and on the entire packaging line of James products.
Carina Kennedy
CFO @ James Coffee Co.
"Working with Studio Brillante has been a great experience. They have captured James Coffee’s brand image well and translated it to our new packaging. Francesco’s communication during the project was always timely and we couldn’t be happier with the end result."