Petrognola

Strategy

Design

Branding, Design System, Design Strategy, Band Strategy, Communication Strategy, Packaging Design

The goal of our restyling of the brand and packaging system of Petrognola, a craft brewery nestled in the heart of Garfagnana, is to create a unique, proprietary and expressive language. A distinctive region where the Alps converge with the Tuscan hills. The project is driven by the territory and culture, together with the mastery in handling raw materials. These elements are enhanced by the brand typeface, combined with the pictograms that tell the world of Petrognola.

Following the brand restyling and strategy, we created a very simple but powerful design system. Icons and colours work together with the typography to convey a sense of authenticity and boldness. The new logo plays a central role in the brand architecture.

Studio Brillante, Giacomo Grossi (Client PM), Lorenzo Iervolino (Copywriter), Edoardo Iervolino (Strategy), Alessandro Barattelli (Photography)

Show next project James Coffee Co